These days, most of your business customers probably use social media already. Because of this, you should establish a social media presence and take your business to them. By including social media in your marketing campaign, you can dramatically expand the reach of your business.
Keep in mind what a conversation really is. What many companies fail to recognize, is that feedback, even negative, is giving them the opening to have a conversation. Take your responses to the next level by opening a dialogue with your customers. Be excited to learn about their needs, expectations, and how you can make your company even better.
Post new blog entries at least four or five times a week. A blog is a great place to get the word out about promotions and events. Important news such as a change in hours, a new location or a special closing should be posted. -be certain to post them on your blog too.
You should offer discounts and coupon codes to the people who connect with you on social networks. Give your customers something they can drool over, something very hard to find. For instance, start a fun contest. If that is not feasible for your business, offer a coupon or unique item. You can make announcements that are exclusive to your social media marketing sites.
It is important to remember to frequently add new and different content to your twitter feed. Offer advice and suggestions of interest to your customers via Twitter. Your followers will stay interested if they can learn something from your tweets.
In order to make social media marketing efforts attractive to customers, utilize special discounts and deals open only to followers. By granting them exclusive access to incredible deals, you also encourage them to share these specials with members of their own networks. Talk about free publicity!
Don’t forget that social media is first and foremost a conversation. Once your customer gives you feedback, it is an open door for conversation. Take advantage of your customers’ willingness to reach out by inviting dialogue and responding to their feedback. Take an interest in finding out their needs and wants, and use this information to develop your next promotion, or to think of innovative ways to improve your business.
Ask for help while running your social media campaign. You have access to a multitude of people who are capable of helping you with your social media endeavors. This may be costly, but will be well worth the expense in the end.
When you receive different comments or questions via your social sites, make sure that you reply promptly. Make it a regular part of your daily routine to look at your inbox and check notification messages. You can also adjust your settings so that you receive an email notification when content is posted. Remember your response in a comment can be seen by anyone.
Social media marketing works best when your social media profiles are all linked together. Put links on your blog that allow readers to easily follow you on Facebook, Twitter and YouTube. Add in your blog, Facebook and URL to your Twitter profile. Links to each of your networks gives you more exposure.
To pass along information from popular Twitter users, you can re-tweet their updates or use the @ symbol followed by their username. Twitter will notify them that they were posted about, and then they will want to retweet that, so that all their friends and followers can see it.
Include a widget for Facebook’s “Like” button on your blog at the top of every page. This is a Facebook feature that will really help you tie your different sites in together. Having this sitting on your blog will let people like your page without having to navigate away from your site. Your “like” votes will add up more quickly if you make it simple for blog visitors do it with a convenient click.
Select strategic titles for any video you post to YouTube or your social networking pages. The titles should have keywords in them that are relevant to the products you are offering and your industry. If the video has real value, it should be easy to find by attaching significant keywords that you know your visitors will use.
You can whip up shopper-friendly storefronts with your social media campaign. Make a Facebook store that is easily accessed in your posts. This can be used in addition to the website you have. People that use Facebook often play around on the site and may run into your product selection, and may even buy something while on Facebook. Using this method you can allow them to stay on Facebook, which many of them would prefer.
When dealing with social media marketing, you have to keep track of everything you’re doing. Make sure you establish base statistics showing generated activity and the amount of new followers you get each new week. Link these stats to what you do and from there figure out what works the best. If you aren’t keeping track of the results, you can’t possibly know what’s working and what’s not.
One way to increase traffic flow to your site is to run a contest or to give away samples. Something for nothing is always tempting to your potential customers and the offer may attract them to start following your business site. You just need to decide on something that you can offer in large quantities, and be sure to end the offer when you run out of product.
Link to your various social media profiles whenever and wherever appropriate. Consider an RSS feed for your updates. It has to appear on the company blog, website, email signature and all communications that you make online. Also, place links for your other social media pages so fans can easily find you.
Research what is being done by your competitors. Find them on the different social media sites and note their techniques. You might want to make your page similar or go a totally different route to get more of an audience.
With Facebook, it is very easy to gain followers of your content and give them the opportunity to share it. If somebody leaves a comment on a post, their contacts will also be able to view that comment from their feed. Have readers connect with you more and more so you get more exposure.
Post on Facebook regularly. Keep an eye out for questions or comments regarding your company. Reply to customers and other people who post on your profile. By doing this, you make your fans and followers feel like you really care about them and your business as a whole.
You can set up your Twitter account so that your blog posts are automatically twitted. You can even post links to updates from a few affiliates’ high-quality blogs. They’ll be very grateful for your promotion of them, and your own subscribers are likely to get a kick out of the good content.
Facebook is a good way to get your customers to compete for prizes. Lots of people like to enter competitions and contests. Include a contest on your page and look at the boom of exposure. As long as you’re doing things correctly and efficiently, you shouldn’t have much trouble developing a fan base.
Make sure your YouTube videos all have links to your primary website in your descriptions. Also, make sure your YouTube channel is tied to the rest of your social media presence using the appropriate buttons. If YouTube users decide to follow your pages on social media sites, it increases the likelihood that your videos will be shared.
On public forums, always keep good relationships with forum members when promoting your business. Every poster in the forum is a potential customer for your service or product, and your comments should focus on relevant, truthful information instead of hard-selling. Build and maintain friendly relationships by posting frequent and helpful posts.
If your company runs a blog, syndicate your blog content on your Facebook profile once the main blog entry is published. This is a very effective way to immediately inform all of your followers that your company has published new content that they might be interested in.
Upload and post frequently. This helps to give your readers a sense of novelty with your product and keeps them informed. Determine your own posting schedule, or consider using a service able to post on your behalf at regular intervals. This way, you’ll hold your reader’s attention.
Promote special offers via social networks. People will look you up on Facebook if you post interesting content and give Facebook-exclusive discounts from time to time. Social networking sites should be used so that your customers can have a better understand of you and your company. They should also start to be a little more closely involved with your products and brands.
Add humor and levity to the content that you generate on your site. If someone finds something very amusing on Facebook, they’ll be more likely to share with others. Content sharing is a wonderful way to increase your fan base.
Understand that social networks aren’t just another billboard where you passively post content for visitors to look at. When you use social media, you’ll develop a better understanding of your customers. Also, your potential customers can form connections with not only you, but also your brand. Obviously this is a form of advertising for your products, but can also double as an informational resource for prospective clients.
Include a Facebook “Like” button on your blog, and on each post you make there. Since you are making it easy for them to do, they’re more apt to do it. The goal is to make your reader’s life simple, so that he or she will come back to your site to view more.
Use many social media sites when marketing. Facebook is an excellent marketing tool; however, other sites such as Twitter and MySpace are also quite valuable. Your chances of enjoying marketing success increase with the amount of exposure you have.
Youtube has become a great way to promote your product or service. One way to get the most out of YouTube is to video blog about your different products and what goes on behind the scenes at your business. Post these on your blog and on YouTube and you will get more exposure.
There are many websites online which help you to keep track of your Twitter account. Some of the benefits offered by these services are automatically following back those who wish to follow you, and cutting loose those who are steadily inactive. This can be an effective management tool to increase your interaction with the people who are the most valuable to your business.
Identify your competitors. Then look at the specific ways in which they are adjusting themselves to use social media. When you figure this out you know what it takes to stay ahead of the competition. Use what you discover to make your company more successful.
Try creating a Facebook or Twitter business profile. By doing this, you can be sure that nobody else grabs your business name and posts inappropriate content that has nothing to do with your business. Your goal is to secure the name, so that no one else will take it in the future.
Twitter parties are a great way to get the word out about your product or service! A Twitter party involves a number of people gathering on Twitter and talking about a topic chosen in advance, using a unique hashtag to track the conversation. Enlist the help of fellow bloggers and offer interesting and unique perspectives and guidance. Find prominent bloggers with their own following, and they will bring even more potential customers to the party.
Social Media Marketing
Draw the reader in with interesting headlines. You could even start something out as a question that they simply can’t resist answering. Some words, such as “special” and “one-time-only” can generate interest all by themselves. Readers are more likely to look at something more in-depth when a word catches their eye.
As you have seen, social media sites should be on the top of your “to do” list when it comes to marketing your business. Social media marketing is effective for so many things, including talking to existing customers, gaining new customers and giving your business exposure that would be impossible through any offline means. Get out there and discover the benefits of social media marketing for your business.
In order to get more followers you should give away prizes! Have people enter by requiring them to like your Facebook page or to follow your tweets. Even if you aren’t offering something big, you should generate enough interest to help increase your followers.